Standard Chartered Visa Platinum Elite Credit Card
Launched Capturing high-end market with luxurious
travelling experience

25 June 2008

Standard Chartered Bank (Thai) Plc. launches Standard Chartered Visa Platinum Elite credit card, targeting affluent customers by offering value added benefits in everyday spending and special privileges that make travelling a luxurious experience.

The new card, Standard Chartered Visa Platinum Elite extends the bank’s credit card portfolio and strengthens its coverage in target segment. Cardholders can enjoy a range of premium offers and benefits that enhance their lifestyle and travelling experience.

Mr. Yuttachai Teyarachakul, Executive Vice President, Consumer Lending, Standard Chartered Bank (Thai) said “Our new Standard Chartered Visa Platinum Elite credit card targets high spending segment with average monthly income of THB100,000, particularly world travelers who are looking for luxurious experience of the elite.

“From the study of customers’ needs, we found that affluent cardholders today become more discerning in the selection of products and services offered as rewards from their cards, especially cardholders who are frequent travelers whether for business or pleasure. They expect superior benefits that make them feel special. This, coupled with the still growing response of premium credit card, creates a market opportunity in which Standard Chartered Visa Platinum Elite can capture.”

Some of the superior benefits cardholders can expect from Standard Chartered Visa Platinum Elite are

• One point for every THB 10 spent can be transferred to 1 KrisFlyer mile for redeeming air ticket from Singapore Airlines or other Star Alliance partners to worldwide travel destinations.
• Speeding points earned with triple points (3x) for every spending of THB 20 on dining, shopping and traveling categories anywhere in the world, and double points (2x) on every THB20 for remaining categories.
• Flying a VIP Jet Bangkok – Hua Hin with Standard Chartered points
• Free Limousine service for purchase of two international air tickets/packages from Standard Chartered Travel Service (within 50 kilometers distance from the airport.)
• Travel Accident Insurance Coverage of up to THB 30 million, including flight delay, baggage delay and loss of baggage.
• Enjoy free access to Louis Tavern Airport Lounge at Suvarnabhumi Airport twice a year.
• 24-hour personal secretary assistance through Platinum concierge wherever you are.
• Financial and Banking privilege including waiver of cheque book fee, cashier’s cheque, traveler’s cheque, automatic fund transfer.
• Other privileges such as combining or transferring of points between other or the same main credit card account that have the same name and surname.
• 5% Cash Back for THB 800 spent at participating Caltex gas station nationwide until 30 April 2009

Mr.Yuttachai said “Although many credit cards in the market offer free air miles and points, we are confident that the range of exclusive benefits, particularly the luxurious travel experience offered through Standard Chartered Visa Platinum Elite are more focused and special to our target segment. These surpassing privileges should make the card attractive to customers.”